Mills & Boon is to launch a crime and thriller series in its first venture beyond romance publishing since it was founded 100 years ago. Black Star Crime kicks off in August with five titles, and will initially publish five titles every two months. The heavily-branded short novels will be priced at £3.99.
M&B anticipates sales of between 250,000 and 500,000 units a year for the series, which would be around 2% of the total UK crime and thriller market. Nielsen BookScan’s crime and thriller product class was worth £138.9m in 2007, with 22.7 million books sold.
“Since 2001, crime and thriller sales have increased by 70%,” said M&B marketing manager Oliver Rhodes. “There were two ways for us to go. We could either do what everyone else is doing, and do it better, or carve out our own niche and try to create a unique proposition. The idea is that if people find something they like they can go back and find something similar. It is a brand promise.”
Black Star Crime will include a range of genres, from cosy mysteries to hard-core thrillers, with authors to include new names as well as more established writers. M&B has liaised with Working Partners to generate some of the concepts, as well as acquiring titles itself, and is adamant the quality of the stories is paramount. Launch titles include RUNAWAY MINISTER by Nick Curtis, STREETWISE by Chris Freeman, A NARROW ESCAPE by Faith Martin and MURDER PLOT by Lance Elliott.
“Declan Burke is his own genre. The Lammisters dazzles, beguiles and transcends. Virtuoso from start to finish.” – Eoin McNamee “This bourbon-smooth riot of jazz-age excess, high satire and Wodehouse flamboyance is a pitch-perfect bullseye of comic brilliance.” – Irish Independent Books of the Year 2019 “This rapid-fire novel deserves a place on any bookshelf that grants asylum to PG Wodehouse, Flann O’Brien or Kyril Bonfiglioli.” – Eoin Colfer, Guardian Best Books of the Year 2019 “The funniest book of the year.” – Sunday Independent “Declan Burke is one funny bastard. The Lammisters ... conducts a forensic analysis on the anatomy of a story.” – Liz Nugent “Burke’s exuberant prose takes centre stage … He plays with language like a jazz soloist stretching the boundaries of musical theory.” – Totally Dublin “A mega-meta smorgasbord of inventive language ... linguistic verve not just on every page but every line.” – Irish Times “Above all, The Lammisters gives the impression of a writer enjoying himself. And so, dear reader, should you.” – Sunday Times “A triumph of absurdity, which burlesques the literary canon from Shakespeare, Pope and Austen to Flann O’Brien … The Lammisters is very clever indeed.” – The Guardian
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