Praise for Declan Burke: “Burke shows again that he’s not just a comic genius, but also a fine dramatic writer and storyteller.” – Booklist. “Proust meets Chandler over a pint of Guinness.” – Spectator. “Among the most memorable books of the year, of any genre.” – Sunday Times. “A hardboiled delight.” – Guardian. “Imagine Donald Westlake and Richard Stark collaborating on a screwball noir.” – Kirkus Reviews. “A cross between Raymond Chandler and Flann O’Brien.” – John Banville.

Thursday, May 29, 2008

Book Trailers – Yea Or Nay?

Two very handsome book trailers came our way this week, folks, the first courtesy of honorary Irish crime writer Tony Black, whose PAYING FOR IT hits a shelf near you on July 17. Roll it there, Collette …


Then we stumbled across a trailer for the American edition of Tana French’s IN THE WOODS, which is ever-so-suitably spooky. Collette? In your own time, ma’am …


What we’re wondering, though, especially since we’re thinking of generating a book trailer of our own to mark the US publication of our humble offering THE BIG O, is whether book trailers are doing what it says on their celluloid tins. Yes, they’re all zeitgeisty and whatnot in terms of viral marketing, but does anyone really watch them? Has any book trailer blown YOU away? We were very taken with John McFetridge’s trailer for EVERYBODY KNOWS THIS IS NOWHERE, certainly …


… but has anyone ever rushed out to buy a book on the basis of its trailer? Are book trailers delivering where it matters? Or are they the mini-cinematic equivalent of bookmarks? Talk to us, people …